Intersect by Lexus
Driven by the Japanese culture of Omotenashi, focused on looking after guests, Lexus launched three luxury spaces in select cities where art, fashion, music, and technology converge.
Intersect by Lexus - NYC, in partnership with Union Square Hospitality Group and Milk Studios, launched the cultural epicenter in the Meatpacking District, blending innovative programming with exceptional culinary experiences.
I led the Milk Agency team in conceptualizing cultural programming and executing 360-degree integrated marketing campaigns for the cafe, art gallery, rotating restaurant, and exhibit space. This strategy effectively attracted visitors, press, and celebrities to the three-floor venue.
Collaborations included working with Grammy-winning artist Jhené Aiko, Four Seasons Hotel George V. Paris's Floral Director, Jeff Leatham, and Amazon Prime Video’s The Marvelous Mrs. Maisel, as well as USHG to launch Michelin-starred restaurants Frenchies, O Pedro, and Mishiguene.
Services
Brand and creative
Digital, social, influencer
Content production
Event and program management
Artist and partner collaborations
Campaign management
Corporate communications
Location
NYC // Global
(in coordination with Dubai and Tokyo locations)
