Piccolina x Target

For Women's History Month, Piccolina launched the exclusive Trailblazer Collection in Target nation-wide and online, featuring tees, dolls, and puzzles designed to inspire young minds. Artist highlights included Frida Kahlo, Rosa Parks and more.

On Piccolina’s behalf, I pitched and collaborated closely with Target for optimal product placement and promotions across their channels; in addition, with Piccolina’s internal team, I developed and executed strategies for their owned channels to drive brand awareness, engagement and increase sales.

Piccolina reached new audiences, reinforced Piccolina's mission to empower the changemakers of tomorrow, and exceeded the benchmark forTarget sales online.